Friday, February 8, 2008
Charles Shaw wines, known to Trader Joe's patrons as "Two Buck Chuck," is celebrating five years of wine for the masses
Charles Shaw wines, known to Trader Joe's patrons as "Two Buck Chuck," is celebrating five years of wine for the masses. Three hundred million bottles ago, Fred Franzia set out to make a statement (and more than a couple bucks) that good wine doesn't need to be expensive. Along the way he built a company that owns an estimated 40,000 acres of land, crushing and bottling plants and its own distribution company. Next he's adding a glass plant to make the wine bottles. Surprisingly, all that wine is sold only through Trader Joe's.
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